annual report 2014
I
17
Ding PengPeng
(Aged 40 – Citizen of PRC)
Managing Director / CEO
Mr. Ding PengPeng
is the co-founder, Managing Director and CEO of the
Group. His vision, strong business acumen and proactive management have
contributed significantly to the growth and development of the Group. He has
accumulated more than 20 years of marketing and management experience in
the sportswear industry where he started his career in 1993, when he established
HongPeng Footwear together with the Executive Chairman, Ms. Ding LiHong.
During the infancy years of XiDeLang Group, he recognised the importance of
brand creation, ownership and management as key components of
differentiating the Group from competitors. He was instrumental in building
the “XiDeLang” brand of sport shoes to become a highly coveted brand in
PRC today. His expertise and contribution extends to the formulation and
execution of the overall business strategies and policies of the Group. He is
also responsible for implementing the management policies and overseeing
the production and operation, marketing, quality control, public relations and
research and development, where his prudent management has propelled the
continuing success of XiDeLang Group.
He is also the Chairman of Fujian Province Jinjiang City E-Commerce
Development Co., Ltd., a private company in the PRC that operates the “China
Shoes Capital E-Commerce Centre”. He also acts as the President of the Junior
Chamber of Commerce of Chendai, Vice President of the Industrial Design &
Fashion Creativity Association of JinJiang City, Executive Vice President
of Jinjiang Youth Chamber of Commerce cum Director-General of Youth
Entrepreneurship Society, Council Member of the Quanzhou Youth Federation
and the Special Supervisory Agent (2014 – 2016) for the Chendai Police Station.
He has received numerous awards throughout the years, in recognition of his
achievements and contribution to the domestic sportswear industry including
the “Top Ten Sportswear Industry Player of the Year” and the “Quanzhou May-
Fourth Medal”.
He was appointed to the Board on 5 May 2009. He also serves as the member
of the Remuneration Committee and Risk Management Committee.
Mr. Ding is the brother of Ms. Ding LiHong and Ms. Ding PengWan, the Executive
Chairman and Executive Director/COO of the Group respectively.
He does not hold any other directorship in other public listed companies.
He does not have any conflict of interest with the Company, other than disclosure
under “Additional Corporate Disclosure (Recurrent Related Party Transactions)”
section which appears on page 45 in this Annual Report.
In the past ten (10) years, he has not been convicted of any offence.
He has attended all the five (5) Board Meetings of the Company held during the
financial year ended 31 December 2014.
Profile of the Board of Directors (Cont’d)
